A great place for people to buy stuff – your stuff!
Having customers visit your site and look around is nice. Having them buy your products online – that’s something truly wonderful.
What make a great ecommerce site? Some things you might expect and few that could surprise you.
First off, it has to stand out easily – and appropriately. Customers need to know whose site it is, and to feel safe when they shop there (just as in the real world customers are more likely to buy in safe, friendly retail environments).
Next, your site has to be highly usable. Sure, all sites should be. But with ecommerce it’s exponentially even more so. Otherwise visitors will simply click away.
Speaking of which: The true measure of success for an ecommerce site is its ratio of visitors to buyers. The lower that ratio – meaning, the higher the percentage of visitors who turn into buyers – the better you’re doing.
With the ITES Ecommerce Shopping Cart solution, you get:
Excellent, custom web design to complement your business, products and services
Easy navigation, user friendly shopping experience to make shopping easy
Secure ecommerce functionality with secure sockets layer (SSL) encryption directly on your site
Running an online store requires significant administrative functionality for the merchant. The ITES web-based interface allows you and your staff to maintain your storefront with minimal effort. Administrative capabilities include:
Update content and add unlimited items, modify and remove products
Add, modify and remove categories and subcategories
Manage customer accounts and reports
Integrated email marketing tool to contact all your customers at once
Site usage reports (product views, product purchases, total purchases)
